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MEATBALLS 
FOR THE PEOPLE

Page Design // Cover Jacket Design

This book is for all the meatball fans out there. From the kitchen of the Swedish cult restaurant Meatballs for the People, Mathias Pilblad delivers sensational and traditional meatball recipes for the whole world to enjoy in his debut cookbook Meatballs for the People.

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Our brief was to keep things simple, fun and gifty, with a pinch of hipster. So, we designed a square, easy-to-handle book with a playful layout and funky photography. 

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The restaurant had an extensive collection of branded icons that they use in their restaurant as well as on their website. We decided to include these in our page layout and designed a few more icons to extend the library for the book. Each icon shows the reader which meat or fish is used as the main ingredient, making it very easy to find the right recipe that they’ll enjoy.

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Published by Bloomsbury Absolute in August 2021

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